Habit Toothpaste
Same Habits, New Life!

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Just brush your teeth!

Premium toothpaste that will help you wake up in the morning and fall asleep at night!

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Meet Activate

Activate is our morning toothpaste that gives you that boost you need to start your day, thanks to the infusion of Caffeine, Vitamin D, and Vitamin B12.

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Meet Unwind

Unwind is our night time toothpaste that supplies you with the necessary ingredients to get a relaxing night’s rest thanks to the infusion of Melatonin, Chamomile, and Lavender Oil.

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How it works

Apply Activate or Unwind. Brush for two minutes, remember oral health is important! Now Enjoy the true benefits of "same habits, new life"!

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Why Habit?

Dentist Approved

Habit Toothpaste is approved and recommended by dentists as a exciting addition to your oral care routine.

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Easy

Just brushing your teeth for two minutes with Habit Toothpaste can leave you knowing that your mornings, nights, and oral hygiene are operating at their best for your busy life.

Effective

Thanks to the potent absorbing nature of your cheeks and gums, just two minutes of brushing can help you feel energized and refreshed with Activate or calm, cool, and collected with our evening product, Unwind.

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Customer reviews
Giovanna M.

"Habit toothpaste gives me energy when I need it. I feel like I don’t need to reach for my energy drink or even my coffee in the morning like I always used to in the past. And by the end of the day when I use their nighttime paste I pass out in bed. Must have!"

Sam T.

"Habit Toothpaste has helped me rise faster while also cleaning my teeth. The best part about it for me is the smell of the lavender at night really helps me conk out."

David S.

"As someone who travels often my biggest problem is adjusting to the jet lag. Habit has really helped me feel awake and active in the morning after travel and relaxed after a hard day's work. Hands down the best toothpaste for any global traveler!!"

Renato V

"Habit toothpaste turned the task of brushing my teeth twice a day into something that genuinely benefits my body and I wake up excited to brush my teeth. With the kind of sleep Unwind allows me to get, I feel the benefits both off and on the tennis court."

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